中文

RUHNN KOL

@张大奕eve

@张大奕eve @张大奕eve

Most commercially valuable celebrity on Weibo

@张大奕eve @张大奕eve

@虫虫Chonny

@虫虫Chonny @虫虫Chonny

Top 10
cosmetic celebrities of China’s annual cosmetic V award

@虫虫Chonny @虫虫Chonny

@晁然然然然

Most popular fashion celebrity on Weibo

@晁然然然然

@杨霞-Sunny

@杨霞-Sunny @杨霞-Sunny

Top 10 cosmetic celebrities on Weibo

@杨霞-Sunny @杨霞-Sunny

@温婉Wenwan_

@温婉Wenwan_ @温婉Wenwan_

Top 10 Influential
Handsome Boys and Beauties on Weibo 2018

@温婉Wenwan_ @温婉Wenwan_

@莉贝琳

@莉贝琳 @莉贝琳

Fashion celebrity

@莉贝琳 @莉贝琳

@李璐Gemma

@李璐Gemma @李璐Gemma

Top 10 vlogger on Weibo

@李璐Gemma @李璐Gemma

@彭特务

@彭特务 @彭特务

Vigorous fashion
cosmetic celebrity 2018 on weibo

@彭特务 @彭特务

@满满Cyim

@满满Cyim @满满Cyim

Makeup KOL

@满满Cyim @满满Cyim

@顽童大人

@顽童大人 @顽童大人

New vigorous influencers KOL

@顽童大人 @顽童大人

Ruhnn owns the 100+KOL, it covers 2000+KOL resources in multiple fields and platforms

RUHNN KOL

@左娇娇Rosemary

@左娇娇Rosemary @左娇娇Rosemary

Makeup KOL

@左娇娇Rosemary @左娇娇Rosemary

@宝剑嫂

@宝剑嫂 @宝剑嫂

The top makeup blogger on bilibili

@宝剑嫂 @宝剑嫂

@-朴正义

@-朴正义 @-朴正义

Annual the most fashion celebrity of Weibo

@-朴正义 @-朴正义

@LUSON妈-

@LUSON妈- @LUSON妈-

TOP 10 KOL of baby care fields of Weibo

@LUSON妈- @LUSON妈-

@沈大美Shirine

@沈大美Shirine @沈大美Shirine

Makeup/skin care KOL

@沈大美Shirine @沈大美Shirine

@王宛尘

@王宛尘 @王宛尘

Makeup KOL

@王宛尘 @王宛尘

笑笑同学啊_

笑笑同学啊_ 笑笑同学啊_

Fashion Beauty/Traver Photography KOL

笑笑同学啊_ 笑笑同学啊_

@荷静hajin

@荷静hajin @荷静hajin

Kol of Korean fad/artistic blogger

@荷静hajin @荷静hajin

@Mt文文婷

@Mt文文婷 @Mt文文婷

Kol of olde retro look

@Mt文文婷 @Mt文文婷

@戴黎婷

@戴黎婷 @戴黎婷

Makeup/skin care KOL

@戴黎婷 @戴黎婷

These celebrities influence covers many female consumption areas,such as fashion beauty,lifestyle,mother-to-child fade,etc.

RUHNN KOL

  • @BB大哥

    @BB大哥 @BB大哥

    @LiLi 长不大

    @LiLi 长不大 @LiLi 长不大

    @Lsy 秦公子

    @Lsy 秦公子 @Lsy 秦公子

    @阿图 tuki

    @阿图 tuki @阿图 tuki

    @蒋澄澄 KZ

    @蒋澄澄 KZ @蒋澄澄 KZ

    @卡卡会发光 guang

    @卡卡会发光 guang @卡卡会发光 guang

    @柳荷叶 Yucatnip

    @柳荷叶 Yucatnip @柳荷叶 Yucatnip

    @同学肖美丽

    @同学肖美丽 @同学肖美丽

    @一颗七崽

    @一颗七崽 @一颗七崽

    @祝安 AN

    @祝安 AN @祝安 AN

  • @祖祖 zuzu

    @祖祖 zuzu @祖祖 zuzu

    @造型师邹邹

    @造型师邹邹 @造型师邹邹

    @五十青

    @五十青 @五十青

    @帕尔哈迪迪

    @帕尔哈迪迪 @帕尔哈迪迪

    @小象饱饱

    @小象饱饱 @小象饱饱

    @彤彤 loly

    @彤彤 loly @彤彤 loly

    @艺大可

    @艺大可 @艺大可

    @-鱼九九-

    @-鱼九九- @-鱼九九-

    @77akikii

    @77akikii @77akikii

    @晶晶 stunna

    @晶晶 stunna @晶晶 stunna

  • @梁一口 echo

    @梁一口 echo @梁一口 echo

    @一鲜 poppy

    @一鲜 poppy @一鲜 poppy

    @你的慢慢_

    @你的慢慢_ @你的慢慢_

    @饶萌呀

    @饶萌呀 @饶萌呀

    @绒耳朵儿

    @绒耳朵儿 @绒耳朵儿

    @铁一 WENDYZ

    @铁一 WENDYZ @铁一 WENDYZ

    @文室长呐

    @文室长呐 @文室长呐

    @小野智恩-

    @小野智恩- @小野智恩-

    @叶它它

    @叶它它 @叶它它

    @只小萌

    @只小萌 @只小萌

KOL AWARDS

  • @张大奕eve

    Most commercially valuable celebrity on Weibo

    @虫虫Chonny

    Top 10 cosmetic celebrities
    of China’s annual cosmetic V award on 2017&2018

    @delicious大金

    Top 10 web celebrity in e-business of Weibo in 2018

  • @杨霞-Sunny

    The fashion progressive people of Fashion KOL Global Summit

    @虫虫Chonny

    CIBE Beauty makeup ambassador in 2018

    @温婉Wenwan_

    Top 10 Influential Handsome Boys and Beauties on Weibo 2018

  • @彭特务

    Vigorous fashion cosmetic celebrity 2018 on weibo

    @LUSON妈-(左)

    TOP 10 KOL of baby care fields of Weibo

    @刘梓萌嗎

    Top 10 Influential Handsome Boys and Beauties on Weibo 2018

  • @虫虫Chonny

    Youth Ambassador for E-commerce between China and Australia

    @-朴正义

    Annual the most fashion celebrity of Weibo

    @晁然然然然

    Annual story celebrity of super celebrity festval in 2018

ABOUT RUHNN

The NO.1 share of KOL marketing in China,
the only MCN to acquire Alibaba shares
As the largest platform of KOL marketing of e-commerce in China,
Ruhnn has the most KOLs in the industry
and has reached strategic cooperation with Weibo,
Douyin,Kuaishou,Bilibili and other platforms

168solely kol
206 million+ fans
2.59 billion/m+ PV
1035serve brands

DEVELOPMENT HISTORY

SPHERE OF BUSINESS

KOL incubation

KOL incubation

Tapping the potential of ordinary people in varous fields make the talented person more money

KOL electronic business

KOL electronic business

The KOL incubation team and electronic business operation team build jointly KOL‘s shop IP

KOL marketing

KOL marketing

KOL marketing,Build a fan-centered precision marketing ecosystem that provides a full-link marketing solution for the brand from advertising to transformation

COOPERATION CASES

  • Unilever & Ruhnn | New products are on the market, which have broken the ice in the domestic market

    Unilever's new product, VERVE neon laundry, has launched into the Chinese market. Culvert has made the exclusive marketing scheme of social media communication plus drainage guide purchase for it, which has spread the unique product positioning of # the more washing the newer # cool techs in removing the ball of fluff #, as well as helping VERVE to achieve the growth from zero popularity to high-end washing brand, both on reputation and sales.

    The reading volume of pictures and texts have reached to 10.3 million
    The volume of video playback has reached to 8.3 million times
    The watching volume of live steaming has up to 6.74 million times
    The stores with popularity have sold  14,000+ pieces for 3 days

    Unilever & Ruhnn | New products are on the market, which have broken the ice in the domestic market
  • SUM 37°&Ruhnn | Offline activities

    Fashion ICONs, such as Gemma Li Lu and Cyim Manman, have attended the new products conference of SUM # Losec Summa # hand in hand, which have been building a strong momentum for the brand by the customization of pictures and texts plus offline’s live steaming, and helping the reading volume of the topic of #SUM 37°# is approaching to tens of millions.

    The reading volume of pictures and texts have reached to 3,240,000+
    1.61 million+ people are watching the live streaming
    The volume of interaction has reached 7,500+

    SUM 37°&Ruhnn | Offline activities
  • DPC&Ruhnn | Brand new products are first launched, and the internet celebrities has caused a detonation in social media

    Korean make-up brand DPC has entered the domestic market, and the internet celebrities in beauty makeup of Culvert, such as Chonny & Sunny- Yang Xia, have first recommended a new product of leopard print air cushion in the whole network, and popularize and recommend through video, graphics, offline activities and other forms. Weibo exposure and Taobao with goods, have successfully completed the cold start of the new product, as well laid a foundation for brand’s popularity.

    The volume of accumulated exposure has reached to 15.1 million+
    The volume of interaction has reached 15,000+
    The quantity of bringing goods is close to 3000 pieces
    ROI is up to 1:2.2

    DPC&Ruhnn | Brand new products are first launched, and the internet celebrities has caused a detonation in social media
  • Olay&Ruhnn | Annual content marketing

    According to Olay’s official marketing rhythm, Ruhnn has made a promotion plan, and that is more than 20 internet celebrities in beauty makeup of Culvert through Weibo for setting off the reputation and momentum of the brand, to complete a bully-screen brand marketing of in-station conversion and out-of-station diversion on Valentine's Day, Women's Day, midyear of big promotion, Double Eleventh Day and other important marketing festivals.

    The volume of accumulated exposure has reached to 22 million+
    The volume of video playback has reached to 15.5 million+
    The volume of interaction has reached 19,000+

    Olay&Ruhnn | Annual content marketing
  • P& G & Ruhnn | Making the most popular style among the internet celebrities — Downy

    Ruhnn and P & G in China have reached deep cooperation, and its full matrix with a high appearance, such as KOL and protect clothes and leave fragrance,differentiation positioning and network-wide recommendation. Through the display of lifestyle, opens a new era of luxury and fragrance for clothing.

    The volume of accumulated exposure has reached to 12.42 million
    The volume of interaction has reached 30,000+
    To help Downy become the TOP1 among clothing care category in
    Taobao

    P& G & Ruhnn | Making the most popular style among the internet celebrities — Downy
  • Maybelline & Eve Zhang Dayi | Brand co-naming, and good at operating the new marketing of brand

    Maybelline joins hands with the first internet celebrity Eve Zhang Dayi to launch the 3 Color Joint Lip Balm of Rose Gold Lamp Custom Series. The personality of this internet celebrity blends perfectly with the brand style, causing the fan to snap up.

    The volume of accumulated exposure has reached to 6.2 million+
     3.43 million+people are watching the offline live streaming
    The volume of interaction has reached to 14,000+
     2000+ pieces have sold on the launching day of the joint fund

    Maybelline & Eve Zhang Dayi | Brand co-naming, and good at operating the new marketing of brand
  • Bayer & Ruhnn | Sales diversion, and flagship store sells to out-of-stock

    During the promotion on the Queen's Day, the three KOL of Ruhnn — @ Libelin, @ Sunny-Yang Xia, @ Wang Wanchen — have combined with their own lifestyle, work characteristics to support strongly for Bayer’s compound vitamin in the form of video, which has directly impacted on target consumers aged 20 to 35. By collecting coupons to the official flagship store, all stocks are sold out a day.

    The total reading volume has reached to 3.67 million
    The volume of video playback has reached to 1.67 million times
    The volume of interaction has reached 11,000+
    The flagship store has sold out 2700 pieces of stock, and  700 pieces
    of emergency replenishment have sold out again

    Bayer & Ruhnn | Sales diversion, and flagship store sells to out-of-stock
  • Medicube & Ruhnn| Cold start-up and hot recommendation of skin care brand

    Korean skin Care Brand MEDICUBE has entered the domestic market, and the internet celebrities in beauty makeup of Culvert, such as Chonny & Sunny- Yang Xia, join hands in strength, and link Weibo, WeChat, Douyin, the Little Red Book, and Taobao, through component analysis, scene experience, evaluation and comparison to help the cold start of brand, the out-of-station exposure and the in-station bringing goods, which successfully open the awareness of sales and brand.

    The volume of accumulated exposure has reached 24 million+
    The volume of interaction has reached 20,000+
    The quantity of bringing goods is close to 2000 pieces
    The volume of sales is 230,000+

    Medicube & Ruhnn| Cold start-up and hot recommendation of skin care brand

CONTACT US

KOLs Signed:zhuty@ruhnn.com
Brand Cooperation:KOL@ruhnn.com
E-commerce Cooperation:huangxy@ruhnn.com
Supply Chain Cooperation: lilm@ruhnn.com
Public Relations:media@ruhnn.com
Ruhnn Holdings:7-1 Hongpu North Road,Hangzhou City,China(Supply Chain Business)
Ruhnn Culture: 1703 Room,Dikaiyinzuo,Jianggan District,Hangzhou City,China (Advertising,E-commerce,Light Store Business)

浙ICP备20013375号-4

浙公网安备 33010402002421号

Copyright © 2012-2020 如涵 版权所有